The WSU football team had a successful year in 2003. It began with the 2002-03 football team (named PAC-10 Conference co-champions) playing in the Rose Bowl on January 1, 2003. The Cougs lost to Oklahoma 14-34. For the 2003 season, former assistant Bill Doba became the Cougars’ new head coach, succeeding Mike Price. The Doba-led team played in the 2003 Holiday Bowl football game on Dec. 30, 2003. The Cougars beat Texas 28-20. The 2003 season marked WSU football’s third straight 10-win season. The Cougs were the first Pac-10 team to achieve this feat in 70 years.